Every year, it is proclaimed that Ibiza is over. Its soul lost to mass tourism, super clubs and commercialism. A victim of its own success with the end in sight. I disagree.
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According to recent press reports Unilever are threatening to drop Marmite from its portfolio. The following is my case for the defence.
Marmite has been dividing the nation since 1902. You either love it or you hate it. There is no in between.
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London is an ever evolving city and neighbourhoods will always be going in and out of fashion. Shoreditch hung on for a long time but eventually it fell from grace. An affluent crowd moved in and the area lost its edge. At first graffiti and grime sat comfortably next to independent boutiques and a Soho House club, but Shoreditch became complacent.
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The recent Martin Parr exhibition at the National Portrait Gallery included a working cafe serving tea and cake as an installation. So midway through the exhibition you could have a quick sit down, a cuppa and a slice of Battenberg cake. What could possibly be more British!
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